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Balance a social feed with informational and educational content about gaming technology plus relatably fun content for gamers.
How I Met the Challenge
I spoke the way gamers speak and presented AW as confident and pioneering, not cavalier or salesy. I learned about esports, bought a PS4, and interviewed gamers to see what they cared about. Emojis helped too.
Proof of concept for April Fools' Day campaign
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