ALIENWARE

​The Challenge

Balance a social feed with informational and educational content about gaming technology plus relatably fun content for gamers.

How I Met the Challenge

I spoke the way gamers speak and presented AW as confident and pioneering, not cavalier or salesy. I learned about esports, bought a PS4, and interviewed gamers to see what they cared about. Emojis helped too.

Sleek Post.PNG
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April Fools' Day Post RAW.png

Proof of concept for April Fools' Day campaign

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Throwdown Post RAW.png
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ELiGe Post.PNG
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Machine Post.PNG
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Big Guns Post.png
Full Spectrum Post.PNG
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Pictogram Post.PNG
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