​The Challenge

Balance a social feed with informational and educational content about gaming technology plus relatably fun content for gamers.

How I Met the Challenge

I spoke the way gamers speak and presented AW as confident and pioneering, not cavalier or salesy. I learned about esports, bought a PS4, and interviewed gamers to see what they cared about. Emojis helped too.

Proof of concept for April Fools' Day campaign


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