top of page


The Challenge

Dell was looking to expand their presence beyond "educational" to "captivating."


How I Met the Challenge

I often employed the persuasion technique of forcing readers to imagine a picture with a visceral connotation. I also founded each post on its own concept, softening the hard sales pitch and transitioning Dell toward "compelling."

IG Teacher SLC.PNG
IG Peacock SLC.PNG
IG Blueberries SLC.PNG
November eCatalog SLC.PNG
XPS Christmas Base Image Black Trim.PNG
February eCatalog Post SLC.PNG
bottom of page