TruGreen

The ol' "grass is always greener" idiom is 50% accurate. How does your lawn plead?

Installation+Billboard

Grassed Buildings

Alive from New York, it's grass on a building. The facades of two neighboring highrises are covered in planters growing grass. Two lifelike mannequins perform routine lawn maintenance in neighborly peace as the billboard delivers the branding.

Online Contest+Event

Green Carpet Awards

Rub your turf war victory in the face of your neighbors with the Green Carpet Awards by TruGreen. Submit a video of your "Greenest Lawn Victory Dance" to TruGreen.com for a chance to win tickets to the Golden Globe Awards and a very flauntable Green Globe award.