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The ol' "grass is always greener" idiom is 50% accurate. How does your lawn plead?
Alive from New York, it's grass on a building. The facades of two neighboring highrises are covered in planters growing grass. Two lifelike mannequins perform routine lawn maintenance in neighborly peace as the billboard delivers the branding.
Green Carpet Awards
Rub your turf war victory in the face of your neighbors with the Green Carpet Awards by TruGreen. Submit a video of your "Greenest Lawn Victory Dance" to TruGreen.com for a chance to win tickets to the Golden Globe Awards and a very flauntable Green Globe award.
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