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TruGreen
The ol' "grass is always greener" idiom is 50% accurate. How does your lawn plead?
Installation+Billboard
Grassed Buildings
Alive from New York, it's grass on a building. The facades of two neighboring highrises are covered in planters growing grass. Two lifelike mannequins perform routine lawn maintenance in neighborly peace as the billboard delivers the branding.
Online Contest+Event
Green Carpet Awards
Rub your turf war victory in the face of your neighbors with the Green Carpet Awards by TruGreen. Submit a video of your "Greenest Lawn Victory Dance" to TruGreen.com for a chance to win tickets to the Golden Globe Awards and a very flauntable Green Globe award.
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